Want to prevent click fraud on your Google Ads so bots, competitors, and innocent people stop repeatedly clicking on your ads while you pay for it?
I show exactly how to combat that in this video so that you can save some money and not pay for these wasted clicks.
Studies show that about 50% of all clicks to your ads are coming from bots – is this something you want to be paying for?
Bots have absolutely no prospect of converting, so you’re literally just throwing your money away in bulk.
In addition, there are people of malicious intent and competitors who click on your ads repeatedly on purpose so that your costs go up and ultimately you remove your ads.
There are also completely innocent people who just say your ad as a “bookmark” to get to where they want, and you are thus paying for these people that are already in your system.
Let’s go over the 5-step process to prevent this kind of click fraud from happening in your Google Ads account.
You need to build out an “exclusion” landing page – one where you will be taking all these bots, competitors, and people who you don’t want to show your ads to.
I personally use Unbounce to build out this page, but you can really use anything you want. You can follow along with me here to learn how to build out a page completely from scratch yourself:
I also offer you an exclusive Unbounce offer here:
That said, just create the page and keep the URL handy – we’ll need it for the next step.
Now you have to add the Google Ads tracking or remarketing code to your page so that people who land on this page get added to the Google exclusion list.
You can go into audience manager and add the remarketing code to the header section of your page, or you can set up conversion tracking as I do in the following video and that should count as well:
After you add the code, you can create this exclusion remarketing list in Google Ads.
Head over to “audience manager” and create a new audience list of people visiting this URL.
Thus, whenever anyone or anything visits this page, they’ll automatically be added to this list.
Let’s go to the next step in this tutorial on how to prevent click fraud in Google Ads.
Head over into your campaign that you want to set these exclusion rules for, go into the “audiences” tab and click on “exclusions”.
Here you can select your exclusions list that you created so that people on this list will NOT be able to see your ads for this campaign at all.
Once you do that, we’re ready to go to the final step in this tutorial on how to prevent click fraud in Google Ads.
Lastly, you have to set the actual click fraud protection rules.
Rules such as “allow only 2 clicks in 30 minutes”, or “allow only 10 clicks every 5 days”.
The rules you set are totally up to you and your business model.
You can use any such software you want, such as Clickcease, ClickMagick, etc…
I personally use ClickMagick because I’ve been with them for 5 years and never had issues before.
You can get your own 14-day ClickMagick trial here.
You also have to make sure that you create your ClickMagick campaigns first before you can set up these click fraud protection rules, so make sure to do that first by following this video:
Once you do that, simply select your project from the Campaigns dropdown, click on “Tools”, and then “Click Shield Rules”.
This is where you can set the rules talked about above.
And that’s it! This is how you prevent click fraud on Google Ads and reduce the amount of bot, malicious, or innocent clicks on your ads!
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