How to Prevent Click Fraud On Microsoft/Bing Ads (STOP WASTING $$ NOW!)

Want to prevent click fraud on your Microsoft (Bing) Ads so bots, competitors, and innocent people stop repeatedly clicking on your ads while you pay for it?

I show exactly how to combat that in this post so that you can save some money and not pay for these wasted clicks.

Studies show that about 50% of all clicks to your ads are coming from bots – is this something you want to be paying for?

Bots have absolutely no prospect of converting, so you’re literally just throwing your money away in bulk.

In addition, there are people of malicious intent and competitors who click on your ads repeatedly on purpose so that your costs go up and ultimately you remove your ads.

There are also completely innocent people who just say your ad as a “bookmark” to get to where they want, and you are thus paying for these people that are already in your system.

Let’s go over the 5-step process to prevent this kind of click fraud from happening in your Microsoft (Bing) Ads account.

Step 1:

You need to build out an “exclusion” landing page – one where you will be taking all these bots, competitors, and people who you don’t want to show your ads to.

I personally use Unbounce to build out this page, but you can really use anything you want. You can follow along with me here to learn how to build out a page completely from scratch yourself:

👉 How to create a 52.68% conversion rate landing page in Unbounce from scratch

I also offer you an exclusive Unbounce offer here:

👉 Unbounce free 14-day trial + 20% off on the first 3 months or a year

That said, just create the page and keep the URL handy – we’ll need it for the next step.

Step 2:

Now you have to add the Microsoft Ads UET tag to your page so that people who land on this page get added to the Microsoft Ads exclusion list.

So click on “Tools”, then “UET tag”, and then create a new UET tag or use an existing one that you have and just add it in the header section of your page.

You can look at this video for reference if you need help as well:

👉 How to set up Microsoft Ads conversion tracking

Step 3:

After you add the code, you can create this exclusion remarketing list in Microsoft Ads.

Head over to “Audiences” and create a new audience list of people visiting this URL.

Thus, whenever anyone or anything visits this page, they’ll automatically be added to this list.

Let’s go to the next step in this tutorial on how to prevent click fraud in Microsoft (Bing) Ads.

Step 4:

Head over into your campaign that you want to set these exclusion rules for, go into the “audiences” tab, then click on “Create association” and then add this list as an exclusion list so that people in this audience list will NOT be able to see your ads.

Once you do that, we’re ready to go to the final step in this tutorial on how to prevent click fraud in Microsoft (Bing) Ads.

Step 5:

Lastly, you have to set the actual click fraud protection rules.

Rules such as “allow only 2 clicks in 30 minutes”, or “allow only 10 clicks every 5 days”.

The rules you set are totally up to you and your business model.

You can use any such software you want, such as Clickcease, ClickMagick, etc…

You can get your own free 14-day ClickMagick trial here.

You also have to make sure that you create your ClickMagick campaigns first before you can set up these click fraud protection rules, so make sure to do that first by following this video:

👉 How to set up ClickMagick campaigns

Once you do that, simply select your project from the Campaigns dropdown, click on “Tools”, and then “Click Shield Rules”.

This is where you can set the rules talked about above.

And that’s it! This is how you prevent click fraud on Microsoft (Bing) Ads and reduce the amount of bot, malicious, or innocent clicks on your ads!