Lead generation is an important part of your inbound marketing strategy. So important is it, in fact, that 53% of marketers have confessed that half or more of their budget is focused on it.
Lead generation revolves around attracting valuable prospects to your sales funnel so as to complete a specific marketing objective, whether that is buying a product, joining a webinar, or signing up for a newsletter, to name a few.
The best way to optimize your lead generation campaign is by using landing pages that are strategically optimized to convince the visitor to complete the action you want them to take, thereby converting them into a customer. Here, certain key strategies come into play – strong CTAs, strong unique selling propositions, streamlined copy, to name a few.
Unbounce lead generation strategies are some of the most effective in the industry, with many marketers opting for this platform because of its high conversion rate. This article explores some of the more effective tools employed by Unbounce.
Need some help with Unbounce? As someone who has been doing online marketing since 2017, I can help elevate your online efforts tremendously. If you are in need of technical help to create a landing page, or have any other questions about this platform, feel free to contact me. I’m happy to help get your landing page up and running!
Without further ado, let’s examine some key Unbounce strategies and tools.
A/B Split Testing
A/B testing is a core philosophy on data-oriented, conversion-driven marketing. This tool allows you to split traffic between two landing page variants and then examine which version performs better through your Unbounce dashboard – a great way to validate your ideas fast and see them convert.
A/B testing enables you to play scientist – you will be able to run your own experiments, gather information quickly and draw valuable inferences that you can incorporate in future landing pages to get better conversions.
Unbounce’s Landing Page Analyzer provides a free, personalized report of actionable tactics to increase conversion rates on your landing pages. It delivers an in-depth analysis based on 9 specific performance indicators; industry performance, page performance, conversion-centric design, SEO, message match, to name just a few.
With this data-driven approach, you will be able to arrive at a high-conversion landing page in a fraction of the time!
Unbounce has very recently introduced Smart Traffic, a proprietary landing page tool that is reliant on machine learning. Smart Traffic uses AI to automatically optimize your landing page so as to divert visitors to a page variant whereon they’re most likely to convert.
In essence, Smart Traffic avoids the “one-size-fits-all” mentality that fails to convert the average visitor. Because of this tool, users reported a 20% lift in conversions on average.
All the user needs to do is create the landing page variants and set a conversion goal. Smart Traffic proceeds to apply its learnings about your visitors and improves over time. It is able to gain a better grasp of where your visitors are converting – even if the source of the traffic changes.
Unbounce landing pages are all about improving user experience by highlighting the most important information for your visitors while still giving them access to in-depth content.
Your landing page is valuable real estate. Instead of cluttering it with forms, photos, text and videos, move these elements to a lightbox so that visitors don’t have their attention taken away from the CTA.
Create a High-Conversion Landing Page With These Unbounce Tools!
With so much info floating around about the alleged “perfect” landing page, it’s hard to find what actually works for you.
Unbounce rids you of the fluff and delivers actionable, effective and data-driven pages that are known to increase conversions by as much as 40%.
Need a little help getting started? Check out my video on how to create a great landing page on Unbounce from scratch.