LinkedIn Ads Tutorial – learn everything you need to know about LinkedIn Ads as you watch behind my shoulder in this 2022 step-by-step walkthrough.
In this video I want to cover everything you need to know about LinkedIn Ads:
So, let’s get straight into this LinkedIn Ads tutorial!
1. How to create your LinkedIn Ad account + Business page
The first thing you have to in order to run your campaigns is create your regular LinkedIn account.
So head over to linkedin.com and create a basic account.
Once you do that, click on “Advertise” in the top-right corner and click on “Create Account”.
Fill in the blanks here and one of the things you’ll have to do is create your business page.
Simply enter the page name, description, images, and so on.
You would then be able to use this page as you create your ad account.
Let’s move on to the next step in this LinkedIn Ads tutorial.
2. How to create your campaign
The layout here is pretty much the same as for every other paid ad network we’ve gone through so far.
In LinkedIn, you have the campaign group level at the very top, followed by the campaign level where you actually set up your targeting, and then the ad level where you form the ad creative.
There are many different targeting options you have at the campaign level.
You can target people by their jobs, industry, degree, and even specific company they’re working for. Talk about detailed targeting…
This is also where you set your geographic targeting, your bid, your ad format, and so on.
I also strongly suggest that you use the narrow “AND” option when picking your targeting and not the “OR” – that way your audiences will be more targeted.
At the ad level, you would simply fill in the blanks and the format is pretty much exactly the same as with Facebook ads. You have the 1200×628 image, headline, description, and body text.
Once you do that, hit save, and we’re ready to start running ads as soon as you enter the payment information.
And that’s it for this LinkedIn Ads tutorial!