Did you know that landing pages are ALLOWED on Google Ads and actually RECOMMENDED?
Watch this video to learn how to PROPERLY use a landing page to promote on Google Ads (and why you SHOULD use a landing page).
And that’s because there is a difference between a BRIDGE page and a LANDING page. I go over the exact difference here in this video.
Essentially, when using a landing page safely, you have to do 2 things:
1. Make sure the URL matches of your landing page and the page you will be taking people to.
2. Make sure to have more information than the generic “enter your email here” on your landing page.
Doing these 2 things will allow you to use a landing page to promote on Google, because it’s actually recommended to do so.
You don’t want to send people to a full-fledged website, because it will distract them with lots of different buttons and links you don’t want them to click on.
Instead, you should use a landing page to focus people’s attention on the action you want them to take.
And that is how you use a landing page to promote on Google Ads!
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