In this video, I show you what the Google Ads dynamic keyword insertions are and how to use them for your own ads.
The Google Ads dynamic keyword insertion is basically a way for you to make highly relevant ads with minimal work. It’s a great way for you to improve your quality score and is especially great if you are just starting a brand new campaign and don’t want to invest too much right at the start.
So for example if your keyword is “monkey”, and someone types in something to trigger that keyword in Google search, your ad will say “monkey”.
If your keyword is “bananas”, and someone types in something to trigger that keyword in Google search, your ad will say “bananas”.
You can set it up either in headline 1, headline 2, headline 3, or any of the descriptions.
To do this, simply put in a squiggly bracket wherever you want to add the keyword insertion and add a default text. You are pretty much done for the dynamic keyword insertion. The default text goes into effect if the search query the user typed in is too long to fit.
You can also select whether you want title case, lower case, or sentence case for the keyword insertion. I would recommend using title case so that the first letter of each word is capitalized. That will grab the most attention and look the most professional.
That’s pretty much it for this tutorial on the Google Ads dynamic keyword insertion.
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