The "Lazy" Way to Promote ClickBank Products on Microsoft (Bing) Ads

Want to learn how to make money online with ClickBank on Microsoft (Bing) Ads?

Read this post or watch this video as I show you the lazy way to promote ClickBank products on Microsoft Ads that requires the least amount of work from you to start seeing results.

Step 1: Select your ClickBank product

This lazy way approach works for ANY product, ClickBank or not.

However the first step here is to select your product.

If you’re not sure how to find a winning offer, I cover that in my previous video here:

👉 How to find winning ClickBank products

Select a product (ideally using metrics discussed in the video) and that should be it for that part.

Step 2: Create a landing page (optional)

This step is optional because on Microsoft Ads it is completely acceptable to direct link, although it’s certainly more effective to have a landing page.

You can follow this video to create a landing page from scratch:

👉 How to create a 52.68% conversion rate landing page in Unbounce from scratch

You don’t have to use Unbounce – you can use ANY landing page builder. But the point is that you do need to create a landing page, no matter how you do it.

Once you do that and link people to your affiliate offer, it’s time to actually create the Microsoft Ads campaign.

Step 3: Creating the ClickBank campaign in Microsoft (Bing) Ads

The last step is of course to create your Microsoft Ads campaign using the lazy method.

I cover how to do that in my course or other videos. But if you want a comprehensive video showing you every single step involved in creating a successful campaign, you would want to take a look at my training:

👉 Take some of my training courses

That said, just fill in the blanks and enter some keywords. You can also use the keyword planner to get some good keyword ideas as well.

This is where you have to use a little trick called dynamic keyword insertion.

This will make your life so much easier if you have a bunch of keywords and don’t want to create separate ad groups for all of them, at least when starting out.

It’s also a great way to just test your campaign and see how well it does before taking the time to do very thorough keyword research and splitting the keywords up.

So what you’re going to do is type in {Keyword} and select the keyword insertion option that will come down in the dropdown.

The best place to put this is probably in headline 1 because that’s the very first thing people see after typing in a search term, however you can put it anywhere you want to.

However you can also add this in the headline 2, headline 3, the URL path, description 1 and/or 2.

What this does is substitute your headline part 1 text or wherever you added this keyword insertion with the keyword that triggered your ad to show up.

So you can imagine how useful this can be – if you have a lot of keywords that don’t really relate to one another, you don’t have to now create separate ads for all of them under separate ad groups.

You can just create the one ad group using this dynamic keyword insertion tool and the keyword will automatically show up in your headline part 1.

You also have to add the “Default text” – and this is what will show up as the text in case your keyword doesn’t fit in the space allotted.

This is especially useful if you have words before or after the keyword, which can make it so that your total length of that part of the ad exceeds the limit, ie. 30 characters for the headline, or 90 for the descriptions.

If you are adding words before or after the keyword, just make sure they will make sense when combined with the keyword.

This is what will make your ads super relevant while doing the least amount of work.

When using this approach, you also want to make sure that all your keywords will make sense and actually do talk about what you offer.

So you want to just quickly go through the list of your keywords and make sure they make sense.

And that is the “lazy” way to promote ClickBank products on Microsoft (Bing) Ads!