In this ALL-YOU-NEED Microsoft Ads tutorial in 2023, I show you everything you need to know about Microsoft Ads so you can start creating your campaigns and running ads to your product or service right away.
I’m going to show you how to set up campaigns, set up extensions, and set up conversion tracking so you can tell when you get sales and can further optimize your campaigns based on that information.
Table of contents:
0:00 – Introduction
1:48 – Creating your Microsoft Ads account
3:00 – Setting up the Microsoft Ads campaign
3:58 – Campaign settings
7:12 – Keywords & keyword research
12:34 – The point of having different ad groups (Important!)
15:09 – Keyword match types explained
21:12 – Creating our ads
27:19 – Ad extensions (increase the CTR of your ads!)
35:57 – Budget & bids
40:02 – Changing keyword match types other settings
42:30 – Negative keywords (save $$$!)
46:20 – Conclusion
And that’s that for this complete Microsoft Ads tutorial in 2023.
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