Home Paid Traffic TutorialsLinkedIn Ads LinkedIn Ads Tutorial – Learn EVERYTHING You Need (Newest 2020/2021 Interface)

LinkedIn Ads Tutorial – Learn EVERYTHING You Need (Newest 2020/2021 Interface)

by Ivan

LinkedIn Ads Tutorial – learn everything you need to know about LinkedIn Ads as you watch behind my shoulder in this 2021 step-by-step walkthrough.

So keep on reading this post or watch this video to learn more:

In this video I want to cover everything you need to know about LinkedIn Ads. In particular, I want to go over:

1. How to create your LinkedIn Ad account + Business page
2. How to create your campaign
3. How to set up conversion tracking
4. How to create remarketing audiences
5. How to create a lead generation campaign

So, let’s get straight into this LinkedIn Ads tutorial!

 

1. How to create your LinkedIn Ad account + Business page

The first thing you have to in order to run your campaigns is create your regular LinkedIn account.

So head over to linkedin.com and create a basic account.

Once you do that, click on “Advertise” in the top-right corner and click on “Create Account”.

Fill in the blanks here and one of the things you’ll have to do is create your business page.

Simply enter the page name, description, images, and so on.

You would then be able to use this page as you create your ad account.

Let’s move on to the next step in this LinkedIn Ads tutorial.

 

2. How to create your campaign

The layout here is pretty much the same as for every other paid ad network we’ve gone through so far.

In LinkedIn, you have the campaign group level at the very top, followed by the campaign level where you actually set up your targeting, and then the ad level where you form the ad creative.

There are many different targeting options you have at the campaign level.

You can target people by their jobs, industry, degree, and even specific company they’re working for. Talk about detailed targeting…

This is also where you set your geographic targeting, your bid, your ad format, and so on.

I also strongly suggest that you use the narrow “AND” option when picking your targeting and not the “OR” – that way your audiences will be more targeted.

At the ad level, you would simply fill in the blanks and the format is pretty much exactly the same as with Facebook ads. You have the 1200×628 image, headline, description, and body text.

Once you do that, hit save, and we’re ready to start running ads as soon as you enter the payment information.

 

3. How to set up conversion tracking

To set up conversion tracking you have to set up the insight tag code on your website. If you’re using Google Tag Manager, it’s pretty simple – copy the insight code you’re given and paste it into the LinkedIn option in Google Tag Manager.

If you’re using any page builder and not using Google Tag Manager, simply add the code given to you on EVERY page of your site.

Once you set up the insight tag, head over to the conversions tab and just enter the URLs of the pages you want to track.

For example if you want to track how many people made a purchase on your site, enter the purchase URL here and LinkedIn will then track all people who landed on this URL as a conversion.

You’ll then be able to see all the conversions under the conversion column in your campaign manager interface.

 

4. How to create remarketing audiences

You would create remarketing audiences the same way you set up conversion tracking in this LinkedIn Ads tutorial.

So you would click on “Matched Audiences” under the “Account Assets” navigation menu dropdown, select what type of remarketing audience you want to create (video, lead gen, website), and enter the URL of the pages you want to create an audience on.

For example if you want to create an audience of people who visited your services page, you would enter your services page URL.

And now onto the last part of this LinkedIn Ads tutorial.

 

5. How to create a lead generation campaign

If you click on the “Lead Gen Forms” under the “Account Assets” menu dropdown, you can create a lead generation form that will pop up for people if you create the lead generation campaign format.

So fill in the blanks here again, create the form, and then when you create a campaign and select the “Lead Generation” objective, you’ll be able to select this exact form at the ad level.

Users will then not be directed to your site upon clicking the ad, but rather will see your form instead with the option of visiting your website after they will in the details you request of them.

And that’s it for this LinkedIn Ads tutorial!

 

Additional resources:

👉 Complete Paid Ad Training Courses

👉 ClickMagick overview

👉 ClickMagick free 30-day trial

👉 How to create a 52.68% conversion rate landing page in Unbounce

👉 How to promote ClickBank products on Microsoft Ads

👉 How to do affiliate marketing on Google Ads

👉 How to do affiliate marketing on Facebook Ads

👉 Like my Facebook page! 

related articles

Leave a Comment

Top