Want to learn how to create a Facebook Ads campaign in 2021 from start to finish?
In this video, I show you exactly how to do just that along with some tips and tricks to help you save money, so follow along with me and you’ll be able to quickly and easily create your campaign as well.
Keep on reading or watch this video to learn more:
Step 1 – Create your Facebook Ads account
To create your Facebook Ads account, you first have to create a personal Facebook account.
You can do that by simply going to https://facebook.com and creating an account there.
Once you are done with that, head over to the Facebook for Business site:
And create an account here. It’s pretty straightforward, enter your business name, email, your name, and so on, and you’ll have your account up and running.
Then, just verify your email, enter your billing information and create a new account by selecting the “Ad account” tab.
Pretty straightforward and congratulations on creating your first Facebook Ads account!
Let’s move on to the next step of this Facebook Ads tutorial.
Step 2 – Create your Facebook page
Unlike Google or Bing ads, you do have to create a Facebook page to promote here.
Simply click on the “Pages” tab and create a new page. It’s a pretty simple and straightforward process, so just select what you want to promote, enter a name for your page and then go in there and make it look nice – add images, banner, description, and so on.
I don’t go over this in detail in this video not to go off-topic, but if you want more information in detail on how to do this, check out my Facebook Ads course here:
Let’s move on the next step of this Facebook Ads tutorial in 2021.
Step 3 – Create your Facebook campaign
Once you create the ad account and the page, you’re ready to start promoting on Facebook Ads.
Click on “Ads Manager” at the top-left of your dashboard and you’ll be taken to your main Campaign dashboard.
From here on, click on “Create new campaign” and fill in the blanks, entering your daily or lifetime budget for the campaign, your campaign objective, and your campaign name.
Note: you will find the most value by selecting the Conversions campaign objective once you have some conversion data… to set up the pixel, follow this video as I explain it in great detail:
Step 4 – Ad set settings
Once you finish the campaign, you have to set up the ad set.
This is also where you can set the budget if you choose to do so, but mainly this is where you set your targeting – the device, gender, age, interest groups, audiences and so on.
When you are first starting out, you will likely not have any audiences or remarketing lists handy… so you will want to use “interest group” targeting, which means targeting people based on the pages they like on Facebook, their employers, behaviors, and so on.
Normally I would use the audience insights tool to get more information and do research on this, so take a look at this video to learn how you can do it too:
Once you are happy with your targeting options, let’s move on to the final step in this Facebook Ads tutorial for 2021.
Step 5 – Creating the ad
At last, the moment we’ve all been waiting for… creating the ad.
Again, you can simply go from top to bottom and fill in the blanks, entering the headline, description, ad text, website URL and image or video.
Once you fill the ad out the way you want it to, you can publish the campaign, and then preview it to see what it’s going to look like.
Don’t worry – the campaign will be under review while you preview it… you can also just go ahead and pause the campaign just in case while you make sure that it looks the way you want it to.
Then you can just duplicate ads and ad sets to test different variations.
And this is it for this Facebook Ads tutorial for beginners in 2021!
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