Facebook Ads Retargeting: The Complete Step-by-Step Masterclass

This complete Facebook Ads Retargeting course will take you from start to finish in mastering Facebook Ads retargeting with no fluff, BS, or hour-long motivational talks.

Hi, my name is Ivan

and I have generated a full-time 6-figure income working from home running ads on a variety of ad networks, including Facebook Ads, Google Ads, and Microsoft Ads.


Everything is on point and relevant to the topic at hand – mastering retarketing.


We will be taking one step at a time, going over the very basics and ending with the advanced.


Whether you are a business owner or an affiliate that wants to learn how to utilize this incredible power of repetition to your advatage, this course is perfect for you.

Facebook has almost 3 billion monthly active users – this is an absolute gold mine of an opportunity for you to attract new clients to your business.

This course is designed for anyone who is to brand new to advertising online or Facebook retargeting. I walk you through everything you need to know in a simple step-by-step manner, explaining everything we go over in as much detail as possible.

If you want to learn what it takes to succeed with Facebook Advertising, then I invite you to enroll into this course and get started driving traffic to your website!

So let’s get started and by the end of the course, you
can expect to to be a master at Facebook Ads Remarketing.

Ads Retargeting: The Complete
Step-by-Step Masterclass

Course Content

Section 1 - Introduction

Introduction (1 min)

Why Retargeting/Remarketing Is So Beneficial (3 mins)

Who This Course Is NOT for (2 mins)

Overview of the Course (2 mins)

Join Our Exclusive Facebook Group!

Section 2 - Conversion Tracking

What Is Conversion Tracking & Why Is It Important? (2 mins)

What Is Google Tag Manager & Why We Need it (2 mins)

Setting Up Google Tag Manager On Our Website (4 mins)

Adding the Base Facebook Pixel to Google Tag Manager (4 mins)

Adding the Facebook Event Pixel to Google Tag Manager (8 mins)

How to Use the Facebook Testing Tool (1 min)

How to Add Custom Pixel Events (4 mins)

How to Add the Custom Scroll Depth Pixel Event (10 mins)

How to Create Custom Conversions (4 mins)

How to Create Your Landing Page With Unbounce

Section 3 - Creating Our Audiences

Retargeting Best Practices (5 mins)

Overview of How to Create Audiences (7 mins)

Creating a Basic Audience (12 mins)

How to Create a More Engaged Audience (7 mins)

How to Create a Scroll Depth Audience (3 mins)

Section 4 - Lookalike Audiences

What Is a Lookalike Audience & How to Set It Up (6 mins)

Section 5 - Running Retargeting Campaigns

Creating Our First Retargeting Campaign (14 mins)

Creating More Retargeting Campaigns for Other Audiences (15 mins)

Creating a Lookalike Campaign (13 mins)

Section 6 - Analyzing Our Data & Scaling Winning Campaigns

How to Analyze & Fine-Tune Your Data After Running the Ads (6 mins)

How to Scale Winning Ads (5 mins)

Section 7 - Other Resources to Help You Improve Your Online Marketing

Additional Resources to Help You Improve Your Online Marketing

Section 8 - Conclusion

Thank You for Taking the Course!

Facebook Ads Retargeting: The Complete Step-by-Step Masterclass

Learn the importance of remarketing and how to set it up so you can promote your products to users who are already familiar and/or interested in what you have to offer.


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These are 100% unsolicited testimonials of my students

Follow what Ivan teaches as his techniques really work. I have seen the proof myself. Absort what he teaches, impelement and improvise.

Nikhil Sharma

Ivan, I am almost done with your retargeting course and man it’s AMAZING!! 🙂 I really appreciate the clarity and the way you show us how to setup retargeting in a step by step guidance as if I was watching over your shoulder how you do it 😁 Great job, please make more courses like yours where you show us exactly how you do it, it helps soooo much!! Thank you! 😁🙏🙏🙏

Rodrigo Valencia

That’s why I enrolled in Ivan’s courses. It gave me so much confidence in the digital marketing and affiliate marketing space in such a short time. The money paid is worth the time trying to learn it on your own.

Noel Ramirez

"Take It & Make It"

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