Every online marketing guru raves about it. Every company is trying to figure out its elusive formula. Very few actually do it right. That’s right. I’m talking about sales funnels. Whether it comes to selling a novel skin care cream, endorsing a tool to create webinars, sharing techniques to improve email marketing tactics – sales funnels are crucial. In this article, I explore their importance and reveal how to build an effective sales funnel with ClickFunnels.
Sales Funnels: The Glue That Holds Your Marketing Campaign Together
So what is a marketing sales funnel? This is a marketing system that highlights a consumer’s journey from prospect to lead, from lead to customer, and from customer to repeat buyer. Sales funnels allow marketers to build a relationship with the consumer at any stage; whether they’re still getting to know the brand or whether they’re at the point of executing a purchase.
The four primary stages of a sales funnel are AIDA. That’s right; Awareness, Interest, Desire and Action.
Awareness: The consumer becomes aware of your brand and what you offer.
Interest: You are able to generate enthusiasm in your product., thereby enticing the consumer.
Desire: The consumer actively considers making a purchase, however, they may compare other brands and products of a similar nature.
Action: The consumer has vetoed other options and purchases from you, officially converting them from a lead to a buyer.
Metaphorically, when you think of a sales funnel, think of the funnel you use to pour oil into your car’s engine. Without it, you wouldn’t be able to seamlessly transfer oil into the right port and you’d likely end up spilling it everywhere else. A total waste, right?
Why are sales funnels important? A sales funnel prevents potential customers from escaping the marketer’s carefully structured efforts and instead, going to a competitor. It ensures that the consumer’s journey flows seamlessly from new prospect to confirmed buyer.
ClickFunnels: The Cost-Effective Way to Build a Powerful Sales Funnel
Building a successful sales funnel is tricky. Is ClickFunnels the answer you’ve been searching for? We’re about to find out!
#1 Build Every Kind of Sales Funnel Under the Sun
This popular tool greatly simplifies the process of building a marketing funnel for any and all types of businesses. Your sales funnel might need a certain design and organization so as to attract a certain type of client. Because ClickFunnels offers a variety of pre-built templates, all you have to do is pick one and alter it to match your precise business needs.
For instance, the process of selling an eBook is quite different from soliciting a subscription – even though the end goal is to get the consumer to complete the purchase. In this regard, ClickFunnels offers incredible versatility that you can’t help but appreciate.
What can you build with Clickfunnels?
- Landing pages
- Squeeze pages
- Membership sites
- A whole range of versatile sales funnels that accommodate order bumps, upselling, downselling, cross selling and more!
#2: A/B Testing Was Never This Easy
Split testing is vital in online marketing, more so if you’re a company that witnesses large volumes of traffic on its website with a lower than acceptable conversion ratio. What kind of products usually require a page that has been split tested?
- Products with a highly anticipated launch
- Evergreen funnels that have consistent sales
- E-commerce products page components
All of the templates that you’ll find on ClickFunnels have been rigorously tested and have a proven success rate. This means that your A/B testing phase is accelerated because the software completely eliminates poorly structured and ineffective templates that do not convert.
The learning curve is minimal. You can quickly incorporate animation, videos, clocks and other components into your templates and split test between these to see what attracts consumers and what doesn’t.
Curious to learn more about the ins and outs of A/B split testing on ClickFunnels? Here are some ideas I would recommend!
#3: Extremely User-Friendly
Created back in 2014, ClickFunnels is a software for creating well-optimized and effective sales funnels. Absolutely no coding knowledge or web design experience is required to be a whiz at this software! Its drag-and-drop interface is ideal as even non-technical folk can now elevate their marketing efforts in 2019.
At its core, ClickFunnels is a software that is created to help you capture more leads and drive sales. Eventually, it also helps elevate the lifetime value of your existing and future customers.
With this software by your side, you can easily create:
- Basic opt-in pages
- Complicated sales funnels
- Membership programs and courses
Plenty of users have admitted that finding their way around ClickFunnels was an absolute breeze. On my website, for instance, you’ll find several helpful and easy-to-follow tutorials on how to create your own funnel.
Alternatively, you can also go to the online funnel marketplace in the ClickFunnels back office and find umpteen pre-constructed plug-and-play funnels and information on how to use them.
#4: Membership and Pricing is Surprisingly a Breeze
A question I get asked most often is, How much does it cost to build a sales funnel? ClickFunnels offers a 14-day free trial so that you have time to give the software a whirl and see if it’s right for you. Apart from exploring different templates, you can enjoy several other benefits for free during the initial two-week period.
After the trial period ends, there are two packages you may opt for;
- $97 per month. You can generate multiple sales by turning visitors into customers with your high-conversion sales funnel. This cost can be recovered if you market your clicks through affiliates (a tactic that gets you $40 in commissions for anyone who uses the software through your affiliate link).
- $297 per month. The Actionetics and the Backpack package. This package is for individuals who have advanced marketing knowledge. Benefits include unlimited traffic, pages, funnels and domains. You can also track your affiliate sales and clicks without restriction, as well as create custom follow-up sequences (email/text) for each visitor.
As an aside, I’ve created a video that reveals how to become a successful affiliate marketer and make money online. If you’re interested, it’s definitely worth a watch!
Getting back to our regular programming; there are many software out there that cost you thousands of dollars (and have a significant set up time!) to create sales funnels that provide abysmal conversion rates.
ClickFunnels lets you monetize the software by offering the opportunity to become an affiliate, earn by promoting the site on certain freelance platforms and creating tutorials. The bottom line? You get the maximum bang for your buck!
Revolutionize Your Online Marketing Efforts (and Profits) in 2019!
Landing pages that don’t convert and cost you thousands of dollars in lost revenue are so 2018! You can do better than that. It all starts when you learn how to use the ClickFunnels software to your advantage.
Don’t know where to start? Don’t fret!
This video is a great first step. It explains how you can make a great sales funnel in ClickFunnels with OTO upsells and downsells!
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.